Surplus Retailer Expands Customer Base, Announces Grand Opening of Designer Shoe Outlet Specializing in Discount Designer Shoes for Women

Mount Prospect, IL (PRWEB) December 20, 2007 -- Surplus One Inc., longtime liquidator and distributor of excess inventory, expands their customer base and announces the grand opening of their new retail division targeting savvy, stylish women. The new division, called DSO, specializes in discount designer shoes (http://shop.surplus1.com/) for women who desire brand name shoes without the brand name price.

DSO, located at 301 W. Central Road in Mount Prospect, Illinois offers women's discount designer shoes from brand names such as Franco Sarto, Coach, Steve Madden, and Cole Haan at around 50% off the manufacturer's suggested retail price. When shoppers consider the price of authentic designer shoes, a 50% discount amounts to a great deal of money saved. A pair of Coach Shoes, for example, often cost well over a hundred dollars per pair. However, when reduced to 50% off the MSRP, a pair of Coach Shoes becomes much more reasonable and well within reach for many shoppers.

For this reason, Surplus One Inc. feels their new retail division, DSO, will be well received by their new female target. "Women love shoes," says president, Adam Fishman, and "everybody loves a great discount". Fishman believes the style and selection of shoes that DSO offers in combination with the self-service environment synonymous with Surplus One creates a matchless shopping environment that is truly one-of-a-kind.

DSO, which is more like a designer shoe warehouse (http://shop.surplus1.com/), enables customers to shop without feeling pressured. "People don't mind our warehouse-type operation," says Fishman, "Once they make their first visit, they come back again and again and will bring friends with them". In addition, DSO makes sure that employees are readily available to locate items in the designer shoe warehouse as well as answer questions.

The new division arrives in addition to Surplus One's general business activities, which involves selling a variety of excess inventory to bulk job lot buyers such as major retail merchants, chain stores, eBay auctioneers, overstock vendors, etc. Thus, the new designer shoe warehouse, DSO, will take Surplus One in an entirely new direction with a fresh selection of products and a novel addition to their customer base.

As space and product availability grow in 2008, DSO plans to expand into purses, as well as men's and children's shoes. The building, located directly across from the Mount Prospect Post Office on Central Road near Northwest Highway, contains three businesses in one space, and the current website, Surplus1.com (http://shop.surplus1.com/), will soon be updated to include DSO in the e-commerce offerings.

About Surplus One, Inc.:

Surplus One, Inc. is an American liquidation and distribution company located in Mount Prospect, Illinois. President Adam Fishman has over 14 years experience selling general merchandise surplus inventory in large volume, and is available for contact during regular business hours.

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